This document describes Brighton Motors’ policy regarding standard information collected in normal website usage, as well as information you provide when you visit our web site at https://www.brightonmotorsonline.com/.
This privacy notice applies to information collected through this website or provided to us by you through email or other direct contact.
The amount and type of information collected by Brighton Motors depends on how you use our site.
During normal website usage, we do not collect or store personally identifiable information such as name, mailing address, e-mail address, phone number, or social security number. You can visit Brighton Motors' web site to read product, company, and other information. The only information we collect and store during normal web site usage is the name of your Internet service provider, the web site you last visited, the pages you request, and the date and time of those requests. We collect this information through “cookies” and other technology to generate statistics and measure site activity to improve the usefulness of customer visits. This information is shared only within Brighton Motors.
At times, particularly when you use one of our online services through this website (i.e., new-car buying, used-car buying, Brighton Motors online credit application, etc.) Brighton Motors may ask you to provide certain information about yourself by filling out and submitting an online form. It is completely optional for you to fill out any one of these forms.
If you choose to use one of these online services, however, Brighton Motors may require that you provide information, which may include:
When you submit personal information to Brighton Motors for the above purposes, you understand and agree that Brighton Motors may store, access, and utilize your personal information. We may also contact your personal information from others, such as credit bureaus, affiliates or other companies.
We use the information you provide us to provide information and services you have requested, including helping you search our vehicle inventory and other information, schedule appointments and test drives, obtain lending information, and other services. We will also use your information to communicate with you about services you have requested and to bring related services by us to your attention and inform you of special offers, and other products and services from Brighton Motors.
We partner with other parties to provide specific services, like the development, management, and hosting of this website, as well as loan calculators and other website tools, for example. When you use the website and request to use certain tools or services, your personal information, and website usage will be shared as necessary with the third-party service provider to provide the services you have requested. Except as otherwise disclosed to you, these parties are not allowed to use personally identifiable information except for the purpose of providing the services you have requested.
With your permission in each case, as necessary to provide the services you have requested, we will share your personal information with third-party lending institutions and/or reputable credit reporting agencies, but only as lawfully permitted under federal and state laws.
While we have not done so at this time, in the future, we may contract with other reputable companies to offer you additional attractive products and services. If that occurs, we will provide you with a clear and simple process for opting out of such offers and any information sharing.
We will not sell or rent your information to anyone without your prior consent, or as otherwise described herein in the case of a merger or acquisition.
We use "cookies" on this site. A cookie is a piece of data stored on a site visitor's hard drive to help us improve your access to our site and identify repeat visitors to our site. For instance, when we use a cookie to identify you, you would not have to log in a password more than once, thereby saving time while on our site. Cookies can also enable us to track and target the interests of our users to enhance the experience on our site. Usage of a cookie is not linked to any personally identifiable information on our site.
You may opt-out of future contacts from us at any time via the email address or phone number below. You may also use these requests to:
We take reasonable precautions to protect your information. When you submit sensitive information via the website, your information is protected both online and offline. While we use encryption and other best practices to protect sensitive information. Only employees who need the information to perform a specific job are granted access to personally identifiable information.